A brief overview

Eram Motors in Kerala

Overview of our comprehensive network presence, performance trajectory, and market leadership across the region.

Organization Structure

Present Network

Highlights

📈

PV & CV retail crossed 10K marks for the first time

🚀

1000+ PV&CV retail in two months - Oct & Dec '25

⚡

1314 BEV retail

🏅

Crusade Qualification - All 3 dealer codes

🏆

Service team bagged 26 awards out of 52 @ Annual Zonal Conference

🔄

Successful transition to GST 2.0

🎉

Eram Ekta '26 - Employee Gettogether

🌟

Mavericks & UKU Winners @ Zonal level

👩‍🔧

Firstever Certified Lady SmarTek

🚘

1500+ Deliveries in July '26

Business Performance - Sales

Eram SoB 24-25:42.4%
25-26:44.1%
YTD:42.9%

Eram SoB 24-25:41.2%
25-26:43.7%
YTD:41.3%

Eram SoB 24-25:37.1%
25-26:39.2%
YTD:36.5%

Segment	2024-25 Vol		2025-26 Vol		25-26 Growth (YoY)		26-27 YTD Vol		26-27 YTD Growth
	Eram	Kerala	Eram	Kerala	Eram	Kerala	Eram	Kerala	Eram	Kerala
PV	5,502	12,969	7,004	15,877	+27.3%	+22.4%	2,780	6,480	+39.0%	+40.0%
CV	2,494	6,052	3,249	7,439	+30.3%	+22.9%	1,053	2,550	+23.0%	+20.7%
Born Electric (BEV)	119	321	1,314	3,348	-	-	559	1,533	+49.1%	+50.3%
Total	8,115	19,342	11,567	26,664	+42.5%	+37.9%	4,392	10,563	+35.9%	+36.1%

Market Share - PV

North Kerala

8.51%

All Kerala

8.37%

Q1 2026-27 Market Share

Growth Trajectory

Period	North	All Kerala
2024-25	5.13%	5.35%
2025-26	7.81%	7.87%
Q1 26-27	8.51%	8.37%

Accessories Performance

Period	Volume	Per Car
FY 26	1340.9	19145
YTD FY 26	676.31	24328
GOLY	51%	27%

Business Performance - After Sales

Segment	2024-25 Vol	2025-26 Vol	GOLY	2026-27 (YTD July)	GOLY
PV	65,133	78,416	+20%	27,753	+13%
CV	26,645	29,580	+11%	9,920	+7%
Born Electric (BEV)	181	5,360	-	3,012	+69%
Total	91,959	113,356	+14%	40,685	+8%

Shield Performance

Period	Sales	Service	Total
2024-25	2212	528	2740
2025-26	3293	1158	4451
FY 27 - YTD June	820	370	1190

Manpower

Mar 2025

1,460

Headcount

Mar 2026

1,837

Headcount · +25.8% vs Mar 25

Jul 2026

2,004

Headcount · +37.3% vs Mar 25

Customer Engagement Initiatives

Eram Connect

A dedicated 24x7 customer support helpline ensuring quick resolution and seamless ownership experience. Strengthens customer confidence by providing timely assistance and personalized care whenever they need it.

Achievement

5000+ customer connects
in less than 9 months

Eram Adventure Club

Eram Adventure Club enables customers to truly experience the capability of their SUVs through curated off-road and adventure drives. This not only builds excitement and confidence in their vehicle but also strengthens emotional connection.

Achievement

9 EAC events
in 9 months

Eram Door Step Services

An exclusive technician and vehicle to extend door step free services to customers.

Achievement

72 ROs
in 4 months

×

Eram Adventure Club (EAC)

The high-definition EAC adventure video is included in the offline presentation edition.

Close

Process Initiatives

Sales Tracker

Portal designed for Sales Managers and Sales heads to monitor team performance and stock allotment.

Key Benefit

Transparency and effectiveness

Stock Tracker

Portal designed for Centralised stock management. This ensures stock allotment on FIFO basis and quick sharing between branches.

Key Benefit

Centralised Stock Control

Sales & Marketing Initiatives

BDC

A dedicated call center team to follow up lost leads and generate additional business.

Achievement

200+ Conversions in 14 Months

Digital Promotions

Extensive digital marketing activities through strategic tie ups and influencer collaborations.

Achievement

More than 20% contribution to total retail
19.5K Insta followers - Highest among M&M Dealers

×

Digital Promotions Reel

The promotional reel is included in the offline presentation edition.

Close

Sales Team Motivations

Performance Reward for Excellence

A one of its kind reward structure to encourage consistent productivity.

✈️

Overseas trip to best performers

Special schemes to reward outstanding performers on festive or seasons.

×

×

HR Initiatives

Eram Ekta '26

Eram Ekta '26 brought together more than 1,900 employees from across the organization, celebrating unity, collaboration, and the strong bonds that define the Eram family. The event also served as a platform to recognize and appreciate.

🌍

Overseas trip for Vintage Employees

Ten selected long-serving employees are awarded a fully paid overseas trip as a token of appreciation for their enduring commitment and contribution.

🚘

Gesture Car for Marriage/Family Functions

Employees are provided with a company vehicle along with a driver for important family occasions, as a gesture of care and support from the organization.

🛡️

Insurance coverage for employees

All employees are covered under Group Health Insurance and Group Personal Accident Insurance policies, ensuring financial protection and peace of mind for them and their families.

×

×

×

Eram Ekta Program Highlights

The full program video is included in the offline presentation edition.

Close

Capex / Investments

Investment details (Amount in Cr.)

Nature	2024-25	2025-26	2026-27 (YTD July)
Expansion	10.15	24.07	6.62
Upgradation	2.25	2.24	0.46
Total	12.40	26.31	7.08

Plan for the year - Volume

Sales

Segment	FY 26	FY 27	Gr%
PV	7004	8292	18%
CV	3249	3894	20%
BEV	1314	1662	26%
Total	11567	13848	20%

Service

Segment	FY 26	FY 27	Gr%
PV	78416	91029	16%
CV	29580	36283	23%
BEV	5360	8165	52%
Total	113356	135477	20%

Plan for the year - Network

Investment Plan

25 Cr

in FY 27

Thank You

Eram Motors Private Limited